ITV Adopts Avid Everywhere

UK commercial broadcast ITV has adopted Avid Everywhere for its new regional news production setup.

With Avid's MediaCentral Platform, ITV’s end-to-end HD news workflow facilitates collaboration between its regional studios and maximizes the efficiency of its multi-site workflows.

"ITV News operates a network of regional news centre across England and Wales. At the heart of all our media production and exchange are our Avid systems," said Paul Stevenson, Director of Technology and Technical Operations for ITV News. "Key to providing an effective, modern news service is the requirement for robust, reliable media production systems able to freely handle, exchange, safely store and retrieve, produce and publish content, from widely dispersed sources."

ITV’s workflow features solutions from the Avid Media, Avid Storage and Avid Artist Suites. With Interplay | Production and ISIS | 5500 shared storage, ITV benefits from collaborative production workflows, while AirSpeed | 5000 delivers ingest and playout. Editing is handled by Media Composer | Software with Media Composer | NewsCutter Option.

"Our ambitious Avid rollout required a very tight engagement with the whole Avid team across all disciplines," Mr Stevenson said. "This included building and operating an Avid 'test' system, which we ran for several months ahead of the rollout starting. With this, we fully piloted and tested the ITV News Avid design for hardware, software, workflows and training plans ahead of deployment across our regional news centres."

In addition to designing and delivering the system, Avid Global Services also provided training to help ITV’s staff adapt to the new workflow.

"ITV is a long-standing Avid customer, and over the years our relationship has grown into a true strategic partnership," said Tom Cordiner, VP of International Sales at Avid. "By embracing Avid Everywhere, ITV now has the efficient, integrated workflow its needs to deliver more and higher quality news content to succeed in today’s challenging media environment."

www.avid.com

(IT/MH)