Holdan To Distribute VariCam In UK

Holdan has taken delivery of the newly launched 4K VariCam and is to support the manufacturer’s launch in the UK.

Holdan has been a distribution partner of Panasonic for over seven years. The distributor hopes to use the VariCam to break in to the costume drama market, which is filmed largely around its Derbyshire base.

Varicam 35: First Look from Varicam on Vimeo.

Holdan Sales Manager, Jill Keane said: "We’ve not seen a 4K camera that can compete with the sheer image quality of the VariCam's 14+stop sensor. Nor can any other offer the versatility of a modular system that allows users to switch between the 35mm front end and 240fps High Speed 2/3 mount module, depending on the requirements of the shoot. Having the ability to record internally in three different formats - 4K, HD and proxy - each with a different LUT, will be of enormous benefit to directors of photography."

Panasonic UK Group Manager, Nigel Wilkes, said: "It’s important to have Holdan’s support in launching VariCam. This is a great addition to their existing portfolio of Panasonic cameras which ranges from the GH4 to P2 models and now, at the very top of the user pyramid, includes the new VariCam."

The VariCam was launched at IBC in September.

business.panasonic.co.uk

(IT/CD)