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Broadcast News
22/08/2014
Darkroom Asia Mistika Investment Pays Off
ARY Films has awarded a major contract to post house Darkroom Asia as a strategic partner in providing post production and VFX-related services.
The contract win has been credited as a direct result of Darkroom's investment in an SGO Mistika 4K system purchased from reseller Pixelution. Darkroom Asia is the first facility in Pakistan to host a cutting-edge Mistika 4K suite to support its television commercials and feature film projects.
The CEO of Darkroom Asia, Salman Hasan confirmed that Mistika's reliable, robust and vast post production toolsets consequently led the company to win the long-term customer deal with ARY Films and he outlines why they selected Mistika above other systems.
"Our decision to make Mistika our first choice was simple. The tools and real-time RAW image and other native workflows are superior to any other system out there, and we wanted to be the first company in Pakistan to have a fully equipped Mistika 4K system which would provide a one-stop solution, in real-time, for our film and commercials industries."
Darkroom Asia completed the first commercial film titled 'MAIN HOON SHAHID AFRIDI', an action-drama sports film, produced by Six Sigma Entertainment, with the entire post production, including colour grading, completed in Mistika and shot with RED Digital Cameras. Well-received by Pakistani audiences, Salman Hasan affirmed: "This film has marked the rebirth of the Pakistan Film Industry of which Darkroom Asia and Mistika played a vital role."
darkroomasia.com
(MH/JP)
The contract win has been credited as a direct result of Darkroom's investment in an SGO Mistika 4K system purchased from reseller Pixelution. Darkroom Asia is the first facility in Pakistan to host a cutting-edge Mistika 4K suite to support its television commercials and feature film projects.
The CEO of Darkroom Asia, Salman Hasan confirmed that Mistika's reliable, robust and vast post production toolsets consequently led the company to win the long-term customer deal with ARY Films and he outlines why they selected Mistika above other systems.
"Our decision to make Mistika our first choice was simple. The tools and real-time RAW image and other native workflows are superior to any other system out there, and we wanted to be the first company in Pakistan to have a fully equipped Mistika 4K system which would provide a one-stop solution, in real-time, for our film and commercials industries."
Darkroom Asia completed the first commercial film titled 'MAIN HOON SHAHID AFRIDI', an action-drama sports film, produced by Six Sigma Entertainment, with the entire post production, including colour grading, completed in Mistika and shot with RED Digital Cameras. Well-received by Pakistani audiences, Salman Hasan affirmed: "This film has marked the rebirth of the Pakistan Film Industry of which Darkroom Asia and Mistika played a vital role."
darkroomasia.com
(MH/JP)
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