SCRI report reveals sales rebound from slump

According to a new series of reports being issued by market research firm SCRI International, 2001 saw a decline in sales in nearly all categories of products for the video, film, and broadcast markets.
While final figures from the reports, entitled '2001-2002 Broadcast/Pro Video Product Reports', are still being tabulated, the initial figures indicate that sales dropped in 2001 from a peak in 2000 in a wide variety of product categories – including non-linear editing systems, graphics and special effects, cameras, switchers, video monitors, storage, and lighting.
"The good news however," said SCRI research director Des Chaskelson, "is that reported plans to buy in 2002 are strong, and we expect to see a rebound in 2002."
The reports cover 27 different categories of video and broadcast production equipment. Data for the report was collected via online surveys of more than 1000 US broadcast and professional video facilities working in the following vertical markets: television stations (broadcast and cable), post-production facilities (video and film), video production and multimedia facilities, corporate and institutional video facilities (government, educational, medical).
For each product category, the reports show data for overall sales in 2001, plans to buy in 2002 in units and dollars, and brand shares and breakouts by type.
"One of the key trends we are seeing in both NLEs and graphics workstations," said Chaskelson, "is the move to lower priced, Windows/Mac based systems."
In the NLE product category, products priced under $10,000 accounted for 58 per cent of all NLE sales, while only 26 per cent of the sales came from products priced over $30,000. In the graphics and effects software category, products priced under $5,000 accounted for 77 per cent of all sales, while only 11 per cent of the sales came from products priced over $10,000.
SCRI International Inc provides the market with technology information for broadcast and professional video/audio sectors. Since 1984, SCRI have been providing both multi-client and custom market research equipment manufacturers, trade magazines, associations, investment firms and other industry analysts as well as the US Department of Commerce.
For more information on SCRI's 2001-2002 Broadcast/Pro Video Product Reports, visit: www.scri.com/sc_bpvm_2002products.html
(GMcG)