HPA To Host SMPTE Symposium 2014

The Hollywood Post Alliance (HPA) is to host this year's SMPTE 2014 Symposium, ahead of the SMPTE 2014 Annual Technical Conference & Exhibition.

The daylong event will be entitled 'Making Do With More' and is scheduled for Monday October 20 at the El Capitan Theatre in Hollywood, California.
"As we consider how technological advances will improve the entertainment experience, we must also address the workflow challenges that will arise," said Pat Griffis, SMPTE education vice president. "Each area of potential enhancement — higher resolution, greater contrast and colour, higher brightness, more frames, and more objects associated with sound — brings with it new demands on workflow. Sessions within the SMPTE 2014 Symposium will address these and other next-generation workflow concerns from both a technical and creative standpoint."
The announcement comes as SMPTE and HPA move forward with plans for full consolidation by May 2015.
Additional sessions will offer a look at immersive sound, its impact, and how it's being applied today; changing models for delivery of content to the consumer — including theatrical, broadcast, physical media, and digital distribution — across TV sets, computers, and mobile devices; and the standards and practices being developed to address the changing content life cycle.
"By connecting the creative community and its supporters with the technical community at the SMPTE 2014 Symposium, SMPTE and HPA are creating an opportunity for all participants to gain a richer and deeper understanding of technology's impact on the creative process," said Leon Silverman, HPA president. "The new displays and distribution approaches being proposed by technology companies need to be understood in the context of how the creative community will use this extended tool kit. It is also critical that we examine the standards and workflow approaches that will be necessary to deliver something more to consumers than a higher numbers of pixels."

www.smpte2014.org

(IT/CD)