Quantel iQ at the heart of new digital facility

Pinewood based Digi-Guys have ordered an iQ media platform from Quantel as the centre-piece of their new digital media facility in the heart of the UK’s film industry.
With their roots in CGI, computer games development and broadcast, Digi-Guys are setting out to create a new breed of company that will fully exploit the potential of its digital content creativity.
“We’re building a new style of digital media company - one that will create content for both the big screen and computer games simultaneously - the game of the movie, and the movie of the game!” said Digi-Guys Creative Director, Andy Whitehurst.
“This is the first time that something like this has been attempted - but with iQ, the technology base is there to do it now - just plug it in and away you go - you’ll need some content, of course!”
The iQ will sit at the heart of the facility, acting as both the workflow hub for CGI workstations, Digital Audio sound studio and as the 2K/HD/24p finishing suite.
Digi-Guys have a clear vision of the digital future. “Television, movies, computers and games are no longer separate entities - they are all overlapping parts of a bigger entertainment picture,” said Whitehurst.
“The digital content creation technologies that support them are also increasingly merging, and the iQ is the breakthrough that will bring them all together. This technology is cutting edge now, but soon we’ll find it hard to believe we ever lived without it, especially as 24P becomes the de-facto industry finishing standard across all production environments - be they film, broadcast or FMV for games.”
Digi-Guys, www.digi-guys.com
(GB)