Magic Box Editorial Selects Avid MediaCentral

Avid has announced that Magic Box Editorial, a post-production facility located in Nashville, USA, is using the its MediaCentral Platform, along with technology inspired by the Avid Everywhere strategy, to create the popular HGTV series Rent or Buy.

Rent or Buy follows first-time homeowners around the country as they weigh pros and cons for different properties and decide whether to rent or buy. The production company is located in Los Angeles, CA, so Magic Box Editorial needed a post workflow that would enable close collaboration across long distances.
"More and more, post facilities like Magic Box Editorial are finding it necessary to connect and collaborate with media professionals everywhere, regardless of where in the world they are located," stated Chris Gahagan, senior vice president of Products and Technology at Avid. "The MediaCentral Platform supports the entire media value chain, from creation to consumption, connecting creative professionals and media organizations with their audiences in more powerful, efficient, collaborative, and profitable ways."
Magic Box Editorial's workflow is based around the Interplay | Production Facility Bundle, which includes Media Composer editing software, ISIS shared storage and Interplay Production media management. The MediaCentral Platform provides Magic Box with shared services, including media search and access services, workflow orchestration services and unified user administration and configuration. All Magic Box contributors are connected together into one cohesive workflow, facilitating collaboration.
"We need proven and trusted solutions that enable us to streamline production, reduce operational costs, and deliver the highest-quality content to clients," stated Mark Mitchell, president of Magic Box Editorial. "Even though we are located in Nashville, our Avid solutions allow us to easily collaborate with clients in Los Angeles and other major media markets using the same proven and trusted workflows they are accustomed to."
For Mitchell, Avid is the clear choice for post production workflows in today's rapidly changing industry. "As a small business we have to make solid investments in technology that can grow with our company," Mitchell explains. "When it comes to creating reality TV programming, Avid is the industry standard."

www.avid.com

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