Digital Nirvana Hires Arco Groenenberg

Digital Nirvana, a provider of monitoring, compliance and content repurposing systems for broadcast, cable, and satellite networks, has hired Arco Groenenberg as director of sales and marketing for Broadcast Products. Mr Groenenberg is tasked with growing Digital Nirvana’s Broadcast Products business.
He has over 15 years of experience in the professional video industry and was most recently executive vice president and general manager of SI firm Advanced Broadcast Solutions (ABS) based in Seattle.
Prior to his work with ABS, Mr Groenenberg was vice president of sales and services for Broadcast Pix.
"With the addition of Arco to our team, we’re looking forward to a successful year of growing our Broadcast Products business in 2014," said Hiren Hindocha, president and CEO of Digital Nirvana.
"He’s always been an enthusiastic supporter of our technology, and we look forward to all that his technical and industry knowledge will enable. He’s well known for his ability to sell, manage sales teams, and develop and maintain positive, working relationships. I know Arco will be a key asset to Digital Nirvana moving forward."
www.digital-nirvana.com
(IT/MH)