Turismo De Lisboa Launches New TV Campaign

Turismo de Lisboa, the tourism body responsible for promoting the Portuguese capital, has launched a television campaign to attract more visitors from Europe.
'Lisbon, Unique City. Lisbon, City of Light and Sea' is to "showcase the city's unique blend of the traditional and contemporary, together with the diversity of attractions that make it one of the most beautiful cities in the world."
The new advertisement will broadcast in the UK, Germany, Poland, Czech Republic, Hungary, Russia, France, Belgium, Switzerland, Italy, Sweden, Denmark, Norway and the Netherlands. For the UK, the visually enticing advertisement will air on Sky's FOX channel from 25 November to 29 December 2013.
Paula Oliveira, executive director of Turismo de Lisboa, comments: "With Lisbon clearly establishing itself as one of the 'must see' destinations in Europe, it is important to build on the city's image in consolidated markets and awaken curiosity in countries with high growth potential, such as Russia, Poland, Czech Republic and Hungary. Our new TV advertisement is designed to do just this."
Between January and September this year, Lisbon received more than two million foreign tourists. The UK, Spain, France, Germany and Italy are among the main European source markets, in addition to Brazil and the USA.
www.visitlisboa.com
(IT/JP)