Dolby And Harman Selected For Philippines Cinemas

Dolby and Harman have been selected for a development in the Philippines that will see new cinemas opening at the Greenhills Promenade in San Juan City.
The Promenade Cinemas 6, 7, and 8 will be equipped with the Dolby® Atmos™ audio solution, featuring a HARMAN audio system with JBL ScreenArray® loudspeakers and JBL 8350 Cinema Surround loudspeakers, powered by Crown® DriveCore™ Install (DCi) amplifiers.
Greenhills Cinemas was given the right to debut Dolby Atmos in the Philippines by Dolby through its Southeast Asian distributor, the Goldenduck Group, Thailand's primary cinema equipment and services company.
"The JBL loudspeakers are located throughout the theater, not just in front and at the sides," explains Paolo Mendoza, VP of the Music Museum Group, Inc. and general manager of Greenhills Cinemas.
"With Dolby Atmos, you are able to move sounds anywhere in the theater. The result is an exciting, powerful environment never experienced before in cinema viewing."
Introduced in April 2012, Dolby Atmos has been used by all the major Hollywood studios, award-winning directors and sound engineers and leading exhibitors worldwide.
"The Dolby Atmos system is quickly gaining momentum around the world and exhibitors are also recognizing JBL loudspeakers and Crown amplification as the optimal components for use in Atmos systems," said Chuck Goodsell, Senior Manager, Cinema, JBL Professional.
"The system at Promenade Cinemas exemplifies the possibilities when world-class loudspeakers and amplifiers are paired with the most cutting-edge cinema audio format in the world!"
"At Dolby, we are passionate about providing filmmakers and storytellers with innovative technologies and tools that create the most engaging cinematic experiences. With Dolby Atmos, filmmakers can place or move sounds anywhere in the movie theatre, creating a sound field so natural and realistic that moviegoers feel as if they are in the center of the action like never before," added Doug Darrow, Senior Vice President, Cinema, Dolby Laboratories.
www.HARMAN.com
(IT/JP)