Broadcast News

Bookmark and Share
15/10/2013

OConnor Captures The Cow...

News Image
OConnor has released news of a new commercial spot for fast-food southeast-based company Backyard Burger, produced by director and cinematographer Jon Chema on a limited budget and involving filming a cow that refused to play ball.
"When I saw the storyboards, I saw that we would be shooting at the top of an overlook as morning fog rolled in and the sun rose on our location outside of Nashville," he said.
"I realised the cow wasn’t going to stand still, so I had to have a set-up that was steady and mobile at the same time. That’s why OConnor’s 1030D, O-Box, O-Grips and Follow Focus supporting our RED Epic with Zeiss Super Speed lenses was simply a must."
"I love how fluid OConnor heads are — the 1030D system is the best of both worlds for me.
"It’s super light and still retains the fluidity in the pan and tilt that OConnor is known for. OConnor brings strength and structure with its heavy tripod and head. Using standard and baby sticks and a large camera package, you can become everything but mobile. But, this shoot soon became a game of; the cow moving, my gaffer wheeling around the 4K HMI, my AC quickly picking up the camera, our PA hazing the background, and us rolling as much footage as we could. It was quite humorous to watch and our client probably thought we were all crazy!"
Chema says that the 1030D sticks, which he used to cover his "talent," were lightweight and easy to use.
"The Follow Focus has a great feel to it," he adds. "I love the rubberised knob and so did my AC. A lot of times, with lower budget projects that I shoot, I have to pull my own focus. I really like the feel of the OConnor Follow Focus and think that it’s comparable to units that are much more expensive.
"The O-Box is incredible as well," he adds. "For the money, it’s the best mattebox out there. It’s lightweight and easy to use and the ability to use it with the OConnor O-Grips on lighter rigs is cool. This was the perfect combination for our shoot. Loosening a huge tripod head and moving the camera, then the head, then the sticks would have been out of the question. Being able to pick up the entire rig and reposition it quickly was a must.
“Also, the fluidity became very important for the product photography later. We were shooting everything on 50 and 100mm macro lenses, so the slightest movements were amplified. I’m convinced that I couldn’t have achieved the fluidity both in focus and camera movement had it not been for this OConnor set up."
www.ocon.com
(IT/MH)
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

31/10/2024
Ikegami's UHL-X40 Ultra-Compact Camera To Debut At Inter BEE 2024
Ikegami's UHL-X40 Ultra-Compact camera, IPX-100 IP gateway and OCP-500 camera control unit will make their Japanese market debut at Inter BEE 2024, Ma
07/10/2024
Ikegami Unveils New UHL-X40 4K-UHD HDR Camera At NAB New York
Ikegami announces its product lineup for NAB NY 2024. Launching on Ikegami booth 1027 will be the ultra-compact UHL-X40 4K-UHD/HD 3-CMOS camera. Also
24/06/2024
Wooden Camera Launches Cine Mag Ties
Wooden Camera has launched Cine Mag Ties, an essential new addition to their universal accessories product lineup, designed to enhance the efficiency
18/06/2024
Appear To Support Live Delivery Of Thousands Of Camera Feeds
Appear is to support the live delivery of thousands of camera feeds reaching billions of fans globally during this year’s summer of sports. Appear's m
11/06/2024
Appear To Support Live Delivery Of Thousands Of Camera Feeds
Appear is to support the live delivery of thousands of camera feeds reaching billions of fans globally during this year's summer of sports. Appear's m
30/05/2024
SMPTE RIS-OSVP Camera And Lens Metadata Committee Conduct Study
SMPTE®, the home of media professionals, technologists, and engineers, and members of its Rapid Industry Solutions, On-Set Virtual Production (RIS-OSV
29/05/2024
Alibaba Cloud Tests Its AI-Enhanced Multi-Camera Replay Service
Alibaba Cloud in partnership with Olympic Broadcasting Services (OBS) has tested its latest AI-enhanced multi-camera replay service at the Olympic Qua
31/07/2024
Wooden Camera Announces New Elite Accessory System
Wooden Camera has announced the new Elite Accessory System for the Canon EOS C400: a custom series of critical camera accessories designed to provide
30/07/2024
Ikegami Delivers HDK-99 Camera Systems To ADMC
Ikegami has announced the delivery of ten HDK-99 camera systems to Advanced Digital Media Company (ADMC), a major supplier of broadcast quality media
05/07/2024
Birds Camera Solutions Develops Aerial Green Analysis System
Birds Camera Solutions has developed the Aerial Green Analysis System in collaboration with Agrowing and Fraunhofer IGD. This innovative tool provides
02/07/2024
Ikegami To Introduce HDK-X500 3-CMOS HD Portable Camera System
A versatile new addition to the Ikegami range of broadcast-quality production equipment, the HDK-X500 HD portable camera system makes its European mar
09/09/2024
Videosys Broadcast To Announce Bidirectional Radio Camera System
At IBC 2024, Camera control specialists Videosys Broadcast is announcing a new bidirectional radio camera system that will simplify wireless workflows
05/09/2024
Marshall To Display New CV620 20x PTZ Camera
Marshall Electronics new CV620 20x PTZ camera will be on display at IBC 2024 (Stand 11.A17). With 3G-SDI, HDMI, USB 3.0 and IP outputs and 20x zoom, t
02/09/2024
Proton Camera Innovations Launches PROTON FLEX
As part of a suite of new releases being unveiled at IBC 2024 by German start up Proton Camera Innovations (Booth 11.A06), the company has launched it
28/08/2024
Marshall To Preview New CV625 PTZ Camera At IBC 2024
Marshall Electronics is previewing its latest camera model, the CV625 PTZ Camera, at IBC 2024 (Stand 11.A17). Expanding on its track and follow offeri