AmberFin Highlight File-based Workflow Efficiency At IBC

AmberFin (stand 7.H39), a leading developer of file-based media ingest, transcoding and quality control solutions for content owners, broadcasters, sports organizations and post-production houses, will use IBC to highlight the importance of scaling versatility, high calibre quality control resources and cost efficient media transformation platforms in the rapidly growing file-based workflow market space.
AmberFin will debut a strategic extension to its iCR (intelligent content repurposing) family of modular software products. The new iCR Transcode Farm Controller functionality builds on AmberFin’s market leading multi-format transcode capabilities. It significantly increases the flexibility and versatility of a multi-node transcode environment, bringing improved resilience and robustness whilst simultaneously generating cost savings through more versatile network licensing capabilities.
The product of another strategic development initiative, AmberFin will showcase an enhanced version of its Unified Quality Control (UQC) platform. This major new release extends the UQC ecosystem to support best-of-breed third-party tools and fixes in areas such as loudness control and multiple language support for media files.
“The key AmberFin message at IBC this year is the importance of high quality production tools combined with the versatility to scale your ingest, transcode and QC systems to meet the precise needs of your enterprise operations now and in the future,” commented Jeremy Deaner, Chief Executive Officer at AmberFin. “Whatever the size of your media facility, wherever in the world you are based and whatever the needs of your customers, AmberFin can help increase quality, efficiency and profitability in your file-based enterprise operations.”
At IBC 2013, AmberFin will also demonstrate iCR platform's support for IMF (the Interoperable Master Format). IMF is a new SMPTE file format designed to create a single - standardized - master bundle for distribution of versioned content between businesses into multiple territories.
"With the iCR platform’s versioning functionality, you can create the metadata for IMF bundles so that you won't need to create a thousand copies of the same content to address the need for a specific version for a specific audience + format + territory. IMF provides the specification to separate the content into various ingredients or components (namely, MXF media files), a number of ‘recipes’ (Composition Play Lists) and a selection of instructions (or Output Program Lists) appropriate for each of those audiences. iCR then uses this metadata to take the right mix of ingredients, the right recipe and a tailored set of instructions to create a dedicated version for each market, without having to duplicate the master files. From the end-user perspective, IMF will be an invisible part of the media creation process, but IMF will bring significant efficiencies to their workflow; iCR will make IMF so boring, that it will all just work," adds Bruce Devlin, Chief Technology Officer at AmberFin.
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