SMG launch advertising service

Scottish Media Group (SMG), a leading cross-media group, have formalised their cross-media advertising proposition into a new service - branded SMG Access - to help advertisers and agencies create added impact to their campaigns.
The branding of the service resulted from an overall review of SMG's cross-media proposition including consultation with over 30 agencies and clients. Now SMG Access will provide their customers with an easy way in to the Group's range of media businesses, spanning television, newspapers, magazines, radio, outdoor, cinema and online.
The service is designed to provide: access to SMG production and editorial resources to create media properties for brands; an opportunity to drive a unifying idea through any part of any of SMG's media; a single point of entry to all appropriate SMG media and single invoicing; and access to independent research for campaigns.
The launch of SMG Access will be supported by a targeted mail-shot campaign of case studies demonstrating the service in action and presentations to clients and agencies in June.
Launching the new service, Chief Executive Andrew Flanagan said: "Over the last few years, a number of advertisers have already taken advantage of the ability to work uninhibited across our Group media. As the breadth of its media portfolio increases, SMG is now better placed than ever to provide creative media solutions.
"SMG Access will provide brands with the enhanced impact they require to compete effectively in today's cluttered marketplace."
Scottish Media Group, www.scottishmediagroup.com
(GMcG)