Online Ad Spend To Reach $143Billion By 2017

Global online advertising revenues will reach $143 billion in 2017, according to a new report from Digital TV Research.
The Online Advertising Forecast report estimates that the 2017 total is more than double the $66 billion recorded in 2010 and considerably up from the $92 billion predicted for 2012.
The US will remain the dominant territory for online advertising expenditure. Its share of online advertising revenues will stay at 40% of the global total, although its online advertising spend will grow from $26 billion in 2010 to $58.1 billion in 2017. The UK will retain second place, recording $11.7 billion in 2017. China will overtake Japan to take third place in 2014. China's online advertising revenues will grow from $2.6 billion in 2010 to $10.8 billion in 2017.
The study demonstrates a massive opportunity for broadcasters who are investing in IPTV. Investment, not only in new technology but also in a network management system, is required by broadcasters maximize the potential of this advertising boom. Managing campaign response and minimising risk will help ensure excellent service provision.
Getting the very best results from your broadcast platform is one area of expertise offered by Astec. For help and advice please contact us for a no obligation discussion or visit www.astecsolutions.com