RGB Networks and BlackArrow Enable Targeted Advertising Delivery

RGB Networks, the leading provider of scalable multiscreen IP video delivery solutions, today announced a new partnership for targeted ad delivery with BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms.
Together, the companies have created a standards-based ‘TV Everywhere’ advertising solution that enables video service providers (VSP) to deliver specific ads to individual viewers watching live or on-demand programming on connected TVs, PCs, smartphones, tablets or other mobile devices.
The joint solution is comprised of the BlackArrow Advanced Advertising System and RGB’s Ad Insertion for Multi-bitrate (AIM) solution and leverages SCTE 35 and SCTE 130 standards, to deliver the industry’s first end-to-end system for addressable ad insertion in an HTTP streaming video delivery environment. It combines the exceptional ad processing capabilities of the AIM platform and the advanced targeting intelligence of the BlackArrow system to create a fully integrated solution for the scalable delivery of targeted ads that are fully addressable to specific devices and viewers.
“Targeted advertising is a proven revenue generator in the set-top world today, and with the solution pioneered by RGB and BlackArrow, service providers can now extend this successful model to the world of TV Everywhere, delivering hyper-targeted ads to smartphones, PCs, tablets, connected TVs and virtually any other device that receives premium video programming,” said Ramin Farassat, Vice President of Product Marketing and Business Development for RGB Networks.
“Our customers are ready to take this next step and together with BlackArrow we enable service providers to immediately take advantage of this new revenue generating opportunity and maximize it across all screens.”
“The ability of service providers and programmers to monetize TV Everywhere will drive greater availability of video across multiple platforms,” said Chris Hock, senior vice president, product management for BlackArrow. “The BlackArrow-RGB joint solution provides superior ad management, ad delivery and IP video capabilities that can help the industry to grow multiplatform revenues.”
RGB Networks Website
BlackArrow Website