UNITY Mobile Wins Red Herring Award

UNITY Mobile, a provider of cloud-based services, has been included in the 2012 Red Herring Top 100 award which celebrates the innovations and technologies provided by European startup companies to their respective industries.
UNITY Mobile won the award for its innovative solution for mobile website creation, management and mobile video delivery. Using UNITY Mobile’s video transcoding platform, organizations of all sizes can create and manage best-in-class mobile websites, mobile applications, multimedia content, e-commerce, and mobile marketing tools. The platform automatically converts and optimizes multimedia for streaming and download, making it easy to manage and monetize content. And thanks to a unique device recognition system, it is able to deliver video content to any device, providing the best mobile viewing experience possible for audiences on the go.
Thomas Wittig, CEO of UNITY Mobile, said being recognized by Red Herring Top 100 exemplifies UNITY Mobile’s commitment and strong cooperation with its partners and customers.
"The number and quality of entrants to Red Herring 100 far exceeded our expectations, and we are honored to be recognized," he said. "Winning a Red Herring Top 100 award demonstrates that UNITY Mobile has strong partnership cooperation and has invested in product innovation. For instance, our capability to integrate into major platforms and workflows enables our partners to enhance their portfolio of offerings for small to medium businesses.
"Also, our Mobile Integrated AUdience Engagement solution (MIAU) and our platform lead generation and conversion tools provide marketers with a cost efficient way of delivering high quality, fully integrated mobile services that generate revenue and deliver value for partners and SMB customers. At the same time it enables transparency of conversion flows from on-air, on-line to on-site which are increasingly important for marketers and brand managers."
Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.
"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Europe to the Top 100 Winners. We believe UNITY Mobile embodies the vision, drive and innovation that define a successful entrepreneurial venture. UNITY Mobile should be proud of its accomplishment, as the competition was the strongest it has ever been."
Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their peers, allowing Red Herring to see past the 'buzz' and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.
www.unitymobile.com
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