Sky To Unveil Internet TV Service

Sky have recently revealed more details about their new internet TV service, known now as NowTV.
According to the broadcaster the new service will allow non Sky customers access to content on a pay-as-you-go or contract basis.
The new brand was revealed by Sky’s Chief Executive, Jeremy Darroch, as he delivered the opening keynote at the Media Guardian Changing Media Summit in London.
Launching later this year, NOW TV will provide instant access to some of Sky’s most popular content, including hundreds of films from Sky Movies.
It is understood the service's initial offering will be limited to films, with sport and entertainment programmes added in due course.
It will be available on a wide range of devices and offer instant access with no install and no contract.
The launch is an attempt by the company to attract revenue from the 13 million UK homes that do not subscribe to some form of Sky television service.
Jeremy Darroch said: "The launch of a second brand is an exciting opportunity for us and the rationale is very simple. Having two brands will allow us to meet the needs and preferences of different customer segments more effectively.
"We’ll offer two distinctive ways to watch: the market-leading full Sky service for the whole family, complete with the widest range of channels, high quality products like Sky+, HD and Sky Go, and the peace of mind of a monthly bill; or the flexible, more spontaneous, pay-as-you-go service of NOW TV."
NowTV will face competition from the US-based firm Netflix and Amazon-owned Lovefilm.
(LB/GK)