Avid Showcases Sports Broadcasting Solutions At Sportel 2011

Avid are gearing up to present its range of industry-leading solutions at Sportel Monaco.
The solutions enable sports organisations and broadcasters to create, manage, distribute and monetise compelling sports content across multiple devices - and ultimately deliver a more engaging experience to sports fans.
For sports production and broadcasting, Avid provides end-to-end tailored workflows comprising its award-winning solutions. These include: Avid Interplay Media Asset Manager, a system that efficiently stores, manages and monetises media content; Avid ISIS, a market-leading shared storage system; and Avid Media Composer, the industry-standard professional video editing system. Avid will also highlight Avid InGame, a complete production workflow that’s specifically designed for sports organisations to build stronger franchise brands and enhance fan experiences. This affordable workflow package includes best-of-breed storage, asset management and archiving tools, as well as support for third-party applications.
“We’re delighted to be returning to Sportel for a third year,” said Simon Hayward, Regional Sales Director, Northern and Southern Europe, Avid. “The sports market is a growing area of focus for Avid. Our solutions are specifically designed to enable our customers to quickly and easily create, manage and share content for broadcasting sporting events. We have a long heritage of working with broadcasters and sports organisations to deliver sports coverage to millions of viewers, and some of the greatest sporting events in the world are delivered using Avid technology.”
Avid will be located at booth C03 at Sportel Monaco, 10-13 October 2011.
(BMcN/CD)