24-7 Drama Purchase Arri Alexa Studio's At IBC

As part of 24-7 Drama's major investment strategy, following their move from Teddington to new premises in Acton, the rental specialist have placed a substantial order with Arri GB for their Alexa Studio cameras with optical viewfinders plus two codex recorders.
With a wide range of cameras already in their rental fleet including Red MX, Sony 9000PL and Panasonic's AJ-HPX3700, 24-7 Drama decided to add to their existing seven Alexa and Alexa Plus cameras.
Graham Hawkins, Director 24-7 Drama, said: “We are constantly evaluating the options and as a current owner of Alexa and Alexa Plus, the new Studio camera seemed a natural progression for our camera fleet. The new optical viewfinder system takes digital cinematography into a new era, a digital camera with a filmic viewfinder coupled with the Codex recording facility it's the de-facto solution."
Milan Krsljanin, Arri's Director of Business Development explained the philosophy behind the new camera: “The Arri Alexa family is about unsurpassed picture quality, the fastest & simplest possible workflow, open & future-proof architecture and Arri product quality.”
On receiving the order he said: "We're delighted that a hire company with such a great reputation as 24-7 Drama has decided to add our new flagship model Alexa Studio to the Alexa and Alexa Plus cameras they already own”.
24-7 Drama will be moving into their new 10,000 sq foot premises which includes test rooms and technical prep area in January 2012.
(BMcN/GK)