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26/01/2011

Zoran Integrates SENSIO Into SoCs Solutions

SENSIO Technologies has announced that Zoran, a leading provider of solutions for the digital entertainment and digital imaging markets, will integrate SENSIO Hi-Fi 3D decoding technology into new Zoran system-on-a-chip (Soc) solutions for 3D-capable audiovisual products, including TVs and set-top boxes (STBs).
By leveraging SENSIO's 3D expertise and the unparalleled image quality of the company's 3D format in this new SoC, Zoran offers its consumer electronics OEM customers added value and flexibility in the development of products that enrich the 3D viewing experience.
Dave Auld, Vice President of Technology at Zoran, said: "Awareness of the SENSIO Hi-Fi 3D format is spreading across the manufacturing sector and we're seeing demand from our customers for inclusion of SENSIO technology in SoCs for 3DTVs and other broadcast-related products. The integration of the SENSIO 3D Decoder into our SoC for 3D-capable consumer electronics equips the end product with the professional-grade technology necessary to deliver a rich, immersive 3D viewing experience. With this option, manufacturers can be sure they're offering products that support broadcast 3D the way it's meant to be seen."
SENSIO Hi-Fi 3D is a unique frame-compatible technology for high-fidelity stereoscopic signal processing that is easily integrated into display products. Developed by SENSIO more than ten years ago and deployed in the field for seven years, this mature technology has been trusted by the biggest names in content creation for every commercial live 3D event presented in cinemas around the world, as well as for high-profile console games and DVD movies. This agreement is the sixth signed by SENSIO with major semiconductor manufacturers in the past year.
Nicholas Routhier, SENSIO President and CEO, said: "Zoran is a leader in providing OEMs with high-performance SoCs tailored to products for the digital home, and we are proud that the company is making SENSIO Hi-Fi 3D an added-value 3D format for consumer products. This agreement further expands our footprint in industry-leading chips and extends SENSIO availability in the consumer electronics market now and for the years to come."
Further information is available at: www.sensio.tv.
(KMcA)
VMI.TV Ltd

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