Technicolor's 3D Certification Demonstrated At CES

Technicolor has announced that its 3D certification programme, Certifi3D, has been very well received by the industry since its launch in December 2010.
The service is being endorsed and applauded by content owners and network operators alike, including BSkyB. The certification programme is geared towards broadcasters, network service providers and content owners, with the goal of delivering quality and comfortable 3D experience to end consumers.
Chris Johns, Chief Engineer, Broadcast Strategy at BSkyB, said: "As the first operator in Europe to launch a 3D channel, Sky is at the forefront of both capturing and commissioning 3D content for broadcast on its platform. Sky aims to provide our customers with the very best quality and value 3D content across movies, sports, drama and the arts.
"We therefore see a clear need for innovations like Technicolor's Certifi3D service that will help the creative community to deliver consistently high quality and safe 3D content, which will in turn maximise the comfort and enjoyment of the 3D experience for our customers."
Technicolor Certifi3D, which is being demonstrated at the Consumer Electronics Show (CES) 2011 in Las Vegas, Nevada this week, was created to ensure that 3D material meets minimum comfort requirements before it is delivered to consumers.
As part of the service, Technicolor evaluates each shot against a set of objective criteria for stereographic reproduction, including a 15-point quality checklist to identify common errors in production that result in suboptimal 3D content. The company will also offer training programmes to broadcasters and content creators to help them migrates their production and post-production techniques from traditional television to the three-dimensional medium.
Pierre (Pete) Routhier, Technicolor's Vice President for 3D Product Strategy and Business Development, said: "We are very excited that BSkyB is endorsing our 3D certification programme. Together with our customers, we will take a proactive approach in support of the industry to ensure a consistent and quality end-consumer 3D experience in the home."
(KMcA)