All3 Cooks Up Optomen Deal

All3Media has now completed its takeover deal of Optomen Television, along with its US production arm and Gordon Ramsay's subsidiary One Potato Two Potato.
All3's deal, for 100% of the companies, can now boast a portfolio of cookery shows which include: Kitchen Nightmares, Hell's Kitchen, Heston's Feast and Great British Menu.
All3 now have access to top Chef Ramsay and up and comer Mary Portas (Mary Queen of Shops). Chief Executive Officer at All3, Steve Morrison commented: "Pat Llewellyn and her team have done a wonderful job with Optomen, producing long-running, award-winning and genre-defining TV series one after another. And with One Potato Two Potato they have created a brilliant vehicle to make the most out of the unstoppable force of nature that is Gordon Ramsay."
Pat Llewellyn, Optomen Managing Director said: "The television landscape has changed dramatically and now feels like the right time to benefit from the scale and experience of All3Media. The support they'll give us on the business side will allow us to spend more time doing what we love most - working with the best talent to make fantastic programmes that people want to watch."
No official price has been released but the deal is believed to be worth around £40m. Ramsay is expected to net £5m from the agreement.
(BMcN/KMcA)