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06/07/2010
Channel 4 And UKTV Agree Ad Sales Deal
UKTV, the owner of channels such as Gold and Dave, has struck a deal with Channel 4 to handle their TV and online advertising sales for ten years.
The deal will see the Channel 4 Sales team take control of the advertising for UKTV's ten channels, as well as their video-on-demand services and websites, from TV sales house IDS in January next year.
Commenting on the deal, Channel 4's Director of Advertising Andy Barnes said that incorporating UKTV into their existing portfolio would allow the broadcaster to "bolster its investment in quality British content and its distinctive public service contribution".
Barnes said: "As TV audiences get more and more fragmented, we believe that consolidation in TV advertising sales is inevitable and will unlock benefits which will be of real value to the whole industry."
(KMcA)
The deal will see the Channel 4 Sales team take control of the advertising for UKTV's ten channels, as well as their video-on-demand services and websites, from TV sales house IDS in January next year.
Commenting on the deal, Channel 4's Director of Advertising Andy Barnes said that incorporating UKTV into their existing portfolio would allow the broadcaster to "bolster its investment in quality British content and its distinctive public service contribution".
Barnes said: "As TV audiences get more and more fragmented, we believe that consolidation in TV advertising sales is inevitable and will unlock benefits which will be of real value to the whole industry."
(KMcA)
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