Christie Appoints Stage Audio Works

An innovator in visual solutions has been appointed as an official distributor of the Christie premium projectors and processors in South Africa, from its bases in Port Elizabeth and Johannesburg.
Stage Audio Works (SAW) is a leading supplier and installer of cutting-edge live event technology solutions with the philosophy of providing highest quality equipment and most technologically advanced solutions. It will be distributing the entire range of Christie projectors and Spyder processors, addressing all the manufacturer’s core markets.
Stage Audio Works’ new Video Division is a leading supplier of turnkey video solutions, and Christie is the latest addition to an AV portfolio, which also includes Da-Lite Screens and Intelix Bauluns.
Shaun Xavier, who heads Brand Management at Stage Audio Works commented: "We are proud to be associated with Christie as it fits perfectly in our turnkey product portfolio. We’re excited about the possibilities and the complete range of visual solutions which we can now offer to clients in Africa and South Africa."
He added: "We are a dynamic, innovative company who believe that service, support, training, professional products and attitude are the foundations for customer satisfaction and company growth." SAW will be targeting a wide customer base with the products, including entertainment, rental & staging, AV Integrators, houses of worship and retail.
Phil Lord, Christie’s South African-based independent Sales Consultant added: "In the relatively short space of time we have been working together we have already achieved some significant success in both South Africa and other African markets.
"We are very positive about the relationship with Stage Audio Works moving forward, and are looking to grow the business quite substantially. We are seeing strong demands in both the private and public sectors as well as the Rental and Staging community.
"Stage Audio Works proactive approach and philosophy fits very well with that of Christie."
(BMcN)