ITV Studio's Iconic Brands Get Mobile

A leading independent television production company has launched a new retail shop, dedicated to mobile product.
As part of ITV Studio's strategy to develop and distribute commercial product and content for different platforms, the mobile shop provides viewers and fans of ITV Studio's iconic and popular TV shows, including Coronation Street, Emmerdale, Dancing on Ice and This Morning, with a host of fun merchandise to personalise their phones.
Patricia Wagstaff, Director of ITV Studios Digital Productions commented: "We are excited to ramp up ITV Studios’ digital reach with the launch of our direct-to-consumer mobile shop.
"ITV regularly delivers sizeable audiences on-air and online and this is one of our planned executions where we look to turn viewers into paying customers – fans can now personalise their phone and engage with their favourite programme through a game and application, daily alert or video and ring-tones.
"Additional mobile offerings such as subscription services for daily alerts on the soaps, sports, news, and daytime programmes, games, applications, and video, plus content from third parties will be added over the coming months," she said.
The new downloads follow the success of recently launched exclusive digital content based around the UK’s favourite soap Coronation Street via the official website. With almost 100 minutes of premium new video content every month, the site attracts more than one million viewers each month.
(BMcN/BMcc)