Boris FX Creates XML Files

A leading developer of integrated effects technology for video and film, Boris FX, has announced Boris Job Slate, a new Apple Final Cut Pro plug-in that automatically creates commercial slates based on XML files received from the Ad-ID advertising identification and management system.
They said that Boris Job Slate saves production time and reduces operator error by eliminating the need for manual text entry with a standard text tool.
"Boris Text Generators have been a part of Final Cut Pro for many years," said Boris Yamnitsky, President and founder, Boris FX.
"Boris Job Slate builds on the strength of our vector text and XML technology. Any user of the Title 3D or Title Crawl tools bundled with Final Cut Pro will instantly be familiar with Boris Job Slate's interface and tools."
He said that Boris Job Slate features include automated Commercial Slate Creation; Customizable Text; Ad-ID information and Custom Backdrops as well as Global Adjustment of Size and Position of Text and a Watch Folder.
"Boris FX is a recognized leader among plug-in developers," commented Harold Geller, Managing Director, Ad-ID.
"We are thrilled to rely on their expertise in diverse video editing platforms to help our customers automate the advertising coding process."
"In today's digital environment, the ability to make slates using data from the Ad-ID database will support the workflow immensely," commented Matt Miller, President and CEO, Association of Independent Commercial Producers (AICP).
"It makes sense that those producing and editing advertising in the motion image have the ability to seamlessly integrate the information."
Boris Job Slate is immediately available through the Boris FX worldwide reseller channel and direct from the Boris FX web site at www.borisfx.com
(BMcC/GK)