Not To Scale's Vincent Create MTV's End Of Year Countdown

Vincent Directors, represented by Not To Scale, were commissioned by MTV's World Design Studio's Carlos Carrasco and Anna Caregnato to design MTV's end of year countdown.
The package had to encompass ten different programmes such as MTV's biggest and best 'Music Videos' of the year to more quirky content like MTV Top Ten 'Stars with Multiple Talents'.
MTV's Art Director, Carlos Carrasco wanted the package to shout pop, but still be edgy and atmospheric. The tone was very much about being celebratory and at the same time visualising the idea that pop goes to battle and only the best reach the top. The idea that things rise to the top sparked Vincent Directors John and Rheea to conceive a high octane effervescent Toyland.
The sequence starts with neon orbs floating up into a dark space through colourful apertures in the floor. More strobing sprites and triangular blocks float up into the space to erect our saccharin 'toyland'. As the euphoria builds, the sprites eventually collect at the top of the world to form a floating installation that reads 'MTV Top Ten'.
To compliment the main Opening film, they created Stings, a Closer and ten Countdown number animations revealed via the floor burrows.
(KMcA/BMcc)