Rushes complete VFX on new Sony Bravia Tube Ad

Rushes have completed a ground breaking new job for Sony, who have followed their recent television advertising work for Sony Bravia with a site specific advertising through Viacom Outdoor using the escalator screens at Tottenham Court Road Underground station.
The advertising features the iconic balls bouncing between screens in a slow progression followed by a torrent of balls reminiscent of the original television advertising. Rushes animator Lee Tibbetts was supplied reference of the original commercial and created patterned balls to match those in the original commercial.
Dynamics were set up for the balls to create a realistic movement and then the positioning of the screens on the escalator matched to camera positions so that the animation continued between screens. The balls were animated in Maya and rendered in renderman where the motion blur, intensity and look of the balls could be controlled to give the best result for the escalator screens. Designer and compositor Matt Lawrence used After effects to manipulate stills of a Sony Bravia set to create an end move that matched the original commercial and composited type, footage and extraneous balls to each of the screens.
The sequences were encoded at Rushes and supplied to Viacom for transmission.
(GB)