Menu
BROADCAST FILM AND VIDEO DIRECTORY
Broadcast News
28/06/2001
SKY SPORTS SECURE FORD SPONSORSHIP DEAL
SKY SPORTS have again secured Ford Motor Company as exclusive broadcast sponsors for FA Premier League coverage.
The new deal starts with the 2001-2 season and takes the Ford sponsorship of Sky’s Premier League broadcasts into its ninth consecutive season, making this the longest sponsorship in British sports broadcasting.
As part of the deal, Ford will have: exclusive title sponsorship of Sky Sports’ 66 exclusively live matches from the Premiership, starting with Fulham vs Manchester United on 19 August; title sponsorship for a range of football support programming; title sponsorship for the football round-up Goals on Sunday and sponsorship of Results Extra, Football Tonight and Football Latest on the Sky digital sports news channel Skysports.comTV.
The agreement also includes sponsorship for Sky Sports' live coverage of Scottish international football, Scottish league & Cup football, Republic of Ireland international football, International Rugby Union and US PGA Tour golf.
In addition to the broadcast sponsorship, Ford will sponsor the corresponding sports output on skysports.com – Sky Sports’ online service – and have a presence within the acclaimed live interactive coverage available to Sky digital viewers.
Announcing the new deal, Peter Shea, Sky’s Director of Sales, said: “We are delighted to have renewed our sponsorship arrangement with Ford. We have worked closely with MindShare over recent months to continue the relationship we established with Ford in 1992 – the longest running sponsorship association on British Television. The association is one built around credibility, integrity, innovation and being the best in our respective industries.”
In the 2001-02 season Sky Sports will broadcast an increased number of live matches from the FA Barclaycard Premiership.
Since 1992, Sky Sports has broadcast 60 matches exclusively live each season.
Under the new three-year broadcast with the FA Premier League, Sky Sports will now offer 66 live matches each season. (CD)
The new deal starts with the 2001-2 season and takes the Ford sponsorship of Sky’s Premier League broadcasts into its ninth consecutive season, making this the longest sponsorship in British sports broadcasting.
As part of the deal, Ford will have: exclusive title sponsorship of Sky Sports’ 66 exclusively live matches from the Premiership, starting with Fulham vs Manchester United on 19 August; title sponsorship for a range of football support programming; title sponsorship for the football round-up Goals on Sunday and sponsorship of Results Extra, Football Tonight and Football Latest on the Sky digital sports news channel Skysports.comTV.
The agreement also includes sponsorship for Sky Sports' live coverage of Scottish international football, Scottish league & Cup football, Republic of Ireland international football, International Rugby Union and US PGA Tour golf.
In addition to the broadcast sponsorship, Ford will sponsor the corresponding sports output on skysports.com – Sky Sports’ online service – and have a presence within the acclaimed live interactive coverage available to Sky digital viewers.
Announcing the new deal, Peter Shea, Sky’s Director of Sales, said: “We are delighted to have renewed our sponsorship arrangement with Ford. We have worked closely with MindShare over recent months to continue the relationship we established with Ford in 1992 – the longest running sponsorship association on British Television. The association is one built around credibility, integrity, innovation and being the best in our respective industries.”
In the 2001-02 season Sky Sports will broadcast an increased number of live matches from the FA Barclaycard Premiership.
Since 1992, Sky Sports has broadcast 60 matches exclusively live each season.
Under the new three-year broadcast with the FA Premier League, Sky Sports will now offer 66 live matches each season. (CD)
Top Related Stories
Click here for the latest broadcast news stories.
16/05/2024
Ikegami To Unveil Range Of Production Cameras At Broadcast Asia 2024
Ikegami is to introduce recent additions to its wide range of broadcast production cameras, monitors and related equipment on stand 6D3-1 (Hall 6) at
Ikegami To Unveil Range Of Production Cameras At Broadcast Asia 2024
Ikegami is to introduce recent additions to its wide range of broadcast production cameras, monitors and related equipment on stand 6D3-1 (Hall 6) at
13/05/2024
Actus Digital To Bring Its Technology To CABSAT And Broadcast Asia
Actus Digital is to bring its cutting-edge technology to CABSAT in Dubai and Broadcast Asia in Singapore later this month. Actus Digital will showcase
Actus Digital To Bring Its Technology To CABSAT And Broadcast Asia
Actus Digital is to bring its cutting-edge technology to CABSAT in Dubai and Broadcast Asia in Singapore later this month. Actus Digital will showcase
26/02/2020
Production News : Sky Launches Two New Sports Packages
Sky launches two new sports packages that combine Sky Sports and BT Sport channels for the first time on Sky TV, bringing together major tournaments f
Production News : Sky Launches Two New Sports Packages
Sky launches two new sports packages that combine Sky Sports and BT Sport channels for the first time on Sky TV, bringing together major tournaments f
23/03/2007
BSkyB Creates London Networked Media Distribution Centre Based On DayPort
Dayport recently secured an order from BSkyB (Sky) to create a Networked Media Distribution Centre – NMDC - to be based at its headquarters in West Lo
BSkyB Creates London Networked Media Distribution Centre Based On DayPort
Dayport recently secured an order from BSkyB (Sky) to create a Networked Media Distribution Centre – NMDC - to be based at its headquarters in West Lo
03/10/2016
Sky Launches New Virtual Reality App
Sky has launched a new app, Sky Virutal Reality (VR). The app, which is available to download free, features a range of immersive, 360-degree videos f
Sky Launches New Virtual Reality App
Sky has launched a new app, Sky Virutal Reality (VR). The app, which is available to download free, features a range of immersive, 360-degree videos f
11/02/2014
SIS LIVE In Sky Sports Deal
SIS LIVE has revealed a new agreement with Sky Sports News for the provision of satellite capacity for its newsgathering operations. Sky Sports News a
SIS LIVE In Sky Sports Deal
SIS LIVE has revealed a new agreement with Sky Sports News for the provision of satellite capacity for its newsgathering operations. Sky Sports News a
18/02/2010
Sky Movies Showcase HD Channel
Sky Movies have now announced a number of changes to its channel line-up in a bid to make it easier for viewers to find the movies they want to watch
Sky Movies Showcase HD Channel
Sky Movies have now announced a number of changes to its channel line-up in a bid to make it easier for viewers to find the movies they want to watch
18/10/2001
SKY LAUNCH PLAY-ALONG COMPETITION
SKY SPORTS LAUNCH FIRST PLAY-ALONG FOOTBALL COMPETITION AS PART of Sky's expanding interactive service, Sky Sports will launch the world’s first play-
SKY LAUNCH PLAY-ALONG COMPETITION
SKY SPORTS LAUNCH FIRST PLAY-ALONG FOOTBALL COMPETITION AS PART of Sky's expanding interactive service, Sky Sports will launch the world’s first play-
31/10/2019
Production News : Sky And WarnerMedia Expand Partnership
Sky and WarnerMedia, the home of HBO, Turner and Warner Bros., have expanded their partnership to include new programming and co-production agreements
Production News : Sky And WarnerMedia Expand Partnership
Sky and WarnerMedia, the home of HBO, Turner and Warner Bros., have expanded their partnership to include new programming and co-production agreements
11/11/2019
Sky And BBC Agree New Partnership
Broadcasters Sky and the BBC have agreed a new partnership that will see the companies collaborate across content and technology. The BBC iPlayer app
Sky And BBC Agree New Partnership
Broadcasters Sky and the BBC have agreed a new partnership that will see the companies collaborate across content and technology. The BBC iPlayer app
20/07/2001
SKY+ PROVIDES DIGITAL ALTERNATIVE TO VIDEOTAPE
BRITISH SKY Broadcasting (BSkyB) have unveiled Sky+, their new fully integrated Personal Television Recorder and Service (iPTR), and announced that th
SKY+ PROVIDES DIGITAL ALTERNATIVE TO VIDEOTAPE
BRITISH SKY Broadcasting (BSkyB) have unveiled Sky+, their new fully integrated Personal Television Recorder and Service (iPTR), and announced that th
29/07/2011
Sky Sports To Share Formula 1 With BBC
BBC TV and Sky Sports have been jointly awarded the live rights to Formula 1 between 2012 and 2018. Just last month it was reported that, with program
Sky Sports To Share Formula 1 With BBC
BBC TV and Sky Sports have been jointly awarded the live rights to Formula 1 between 2012 and 2018. Just last month it was reported that, with program
12/05/2023
EFL Approves Domestic Rights Deal With Sky Sports
EFL clubs have approved a domestic rights deal with broadcaster Sky Sports worth £935 million over a five-year period with over 1,000 matches to be br
EFL Approves Domestic Rights Deal With Sky Sports
EFL clubs have approved a domestic rights deal with broadcaster Sky Sports worth £935 million over a five-year period with over 1,000 matches to be br
19/04/2001
SKY SPORTS UNVEIL SKY SCOPE TRACKING SYSTEM
SKY Sports have unveiled Sky Scope, a brand new innovation to analyse live cricket coverage. Sky Scope is to be featured for the first time on British
SKY SPORTS UNVEIL SKY SCOPE TRACKING SYSTEM
SKY Sports have unveiled Sky Scope, a brand new innovation to analyse live cricket coverage. Sky Scope is to be featured for the first time on British
31/10/2005
Sky team up with Vodafone to offer mobile 3G TV
British Sky Broadcasting (Sky) and Vodafone UK have announced an agreement to launch a mobile TV service in the UK. From Tuesday, the new service call
Sky team up with Vodafone to offer mobile 3G TV
British Sky Broadcasting (Sky) and Vodafone UK have announced an agreement to launch a mobile TV service in the UK. From Tuesday, the new service call
