Pixellot Teams Up With Top Hockey League

Pixellot and Belgium's Top Hockey League are unveiling an innovative partnership that promises to redefine sports broadcasting in Belgium.

With a focus on live streaming and digital transformation, this collaboration will not only enhance fan experience but also unlock new monetisation opportunities through commercial sponsorship of the league and its clubs.

Following the successful project launch in March, the upcoming season, renowned as one of the elite hockey leagues globally, will offer comprehensive live coverage of every game for the first time via a new branded OTT viewing platform. Enabled by Pixellot's technology, this initiative will facilitate the production of captivating graphics and highlights, enhancing the fan experience and offering both the league and its clubs a new avenue to broadcast their content.

"Thanks to Pixellot, we're not just broadcasting our games; we're revolutionizing the way we are connecting with our fans and promoting field hockey," said Cédric Deleuze, President of Top Hockey League. "This partnership and the new viewing platform will allow us to showcase the thrilling action of our league and to enhance our commercial strategy by attracting partners for sponsorships, thereby elevating the profile of field hockey in Belgium and around the world," said Michel Schuermans, Top Hockey League board member.

"Our partnership with the Belgian hockey league is a game-changer, not just for the league and its clubs, but for sports fans across the country," said Alon Werber, CEO of Pixellot. "By leveraging Pixellot's award-winning AI technology and our OTT for live streaming and highlights, we're setting a new standard in sports broadcasting and opening up opportunities for content monetisation through commercial sponsorships."

This strategic collaboration marks a pivotal moment in broadcasting for this sport, as the hockey league harnesses Pixellot's technology to offer unprecedented access to its matches for the first time. Beyond live streaming and generating highlights, this partnership paves the way for innovative fan engagement and new revenue streams, reaffirming the league's commitment to promoting the sport and its stars.

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