MGI SI Upgrades Avid For Sharjah TV

SI Media Group International has completed a new project for UAE's Sharjah TV by upgrading its Avid storage system and redesigning its network infrastructure.

Sharjah TV celebrates its 25th anniversary this year with a switch to High Definition broadcasting. The broadcaster will be enhancing its audiences' viewing experience by offering HD coverage of a wide range of cultural events, all of which tie in with Sharjah's current status as Islamic Cultural Capital of the Arab region for 2014.
Dr. Khalid Al Medfa, Director General of Sharjah Media Corporation, commented: "Sharjah TV is committed to technological developments and professionalism. This commitment enhances performance and maintains an approach that is consistent with the ambition of Sharjah in its quest to achieve leadership in various fields. There is no doubt that the transition to High Definition TV broadcast is an important step for Sharjah TV in providing modern and cutting edge coverage. The move sheds light on our unlimited support that will lead to advancements in the media sector and highlights our leadership in this field."
Aisha Alzareef, Head of Broadcast IT at Sharjah Media Corporation, says: "MGI worked closely with us to ensure that this complex series of upgrades happened in a smooth and cohesive manner. We had to implement these changes in a very tight timeframe and were impressed that MGI managed the whole process so effortlessly, without any interruptions to our broadcast schedule. We were also grateful to MGI for ensuring that third party software from companies like Vizrt, FlipFactory and DivaArchive was upgraded in line with these changes."
Mohamad Othman, Business Development Manager of MGI, says: "There were a number of challenges to overcome, not least the need to keep Sharjah TV on air throughout. The task was tackled in two phases to ensure that there was no downtime and that we stayed within the specified timeframe and budget."
The project, which began at the start of 2014, involved upgrading Sharjah TV's Avid Interplay Central® system and increasing the broadcaster's storage capacity from 48TB to 768TB.

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(IT/MH)